Cloud Offer Development, Packaging and Pricing Strategy Program

Cloud adoption and changing buying behavior have disrupted the traditional customer acquisition process. Demand for cloud business solutions is growing exponentially, but few technology providers have adequately adjusted the way they package, price, offer and deploy their solutions. Capitalizing on new cloud market opportunities requires that we more effectively respond to and meet a new set of buyer expectations.

Deep customer knowledge and domain expertise in addition to rapid deployment and risk reduction is replacing functional breadth as the new differentiators. In a cloud world customers want choice, to get up and running quickly, to pay as they go, and want the solution to meet their unique business needs-out of the box. A tall order indeed. Traditional time and materials project and services pricing is no longer the most effective nor profitable pricing model. Moving to a SaaS model requires more than an investment in cloud solutions and technology, it requires re-thinking what we sell, how we sell and market, how we deliver solutions and extract value.

A more packaged, repeatable and recurring revenue focused strategy will accelerate the customer acquisition process, reduce costs and drive an increase in revenue and margins. Neural Impact is excited to help your organization define a more packaged and repeatable product and service offering strategy.