Cloud Offer Development, Packaging and Pricing Strategy Program
Helping You Transform to a SaaS Business Model
Watch Promo
Cloud adoption and changing buying behavior have disrupted the traditional customer acquisition process. Demand for cloud business solutions is growing exponentially, but few technology providers have adequately adjusted the way they package, price, offer and deploy their solutions. Capitalizing on new cloud market opportunities requires that we more effectively respond to and meet a new set of buyer expectations.
Deep customer knowledge and domain expertise in addition to rapid deployment and risk reduction is replacing functional breadth as the new differentiators. In a cloud world customers want choice, to get up and running quickly, to pay as they go, and want the solution to meet their unique business needs-out of the box. A tall order indeed. Traditional time and materials project and services pricing is no longer the most effective nor profitable pricing model. Moving to a SaaS model requires more than an investment in cloud solutions and technology, it requires re-thinking what we sell, how we sell and market, how we deliver solutions and extract value.
A more packaged, repeatable and recurring revenue focused strategy will accelerate the customer acquisition process, reduce costs and drive an increase in revenue and margins. Neural Impact is excited to help your organization define a more packaged and repeatable product and service offering strategy.
Your Instructor
Sharka Chobot is the creator of the CRM product category, a professor of marketing and behavioral science and the Chief Transformation Officer at Neural Impact. Sharka applies the latest advances in neuroscience to help Microsoft partners around the globe optimize their product strategies and accelerate their customer acquisition processes.
Course Curriculum
-
PreviewIntroduction (4:05)
-
PreviewExpected Outcomes
-
PreviewChecklist of Action Items
-
StartDefine Your Working Team
-
StartReview Current State, Identify Objectives, and Define Target Outcomes
-
StartRevenue Analysis
-
StartUnderstanding Changing Buying Behavior
-
StartDefine Customer Value Proposition and Competitive Differentiation
-
StartTarget Market Segmentation
-
StartBenchmark Current Customer Acquisition Metrics
-
StartUnderstanding Pricing and Packaging Psychology (36:38)
-
StartVertical Industry Go To Market Strategy (7:01)
-
StartIndustry Specific Emotional Messaging Framework (EMF) Development
-
StartDevelop 3 Subscription Offers
-
StartCloud Offer Development, Packaging and Pricing Strategy Workshop Available
-
StartDefine 3 Low Risk Quick Start Implementation Packaged Offers
-
StartDevelop Low Customer Risk Migration Packages
-
StartConduct Margin, Revenue, Cash Flow and Profitability Impact Analysis and Modelling
-
StartBenchmark Current Customer Acquisition Metrics
-
StartDevelopment of Offer Pricing Website Page
-
StartDevelop an Emotional Proposal Template
-
StartIdentification of New Differentiated Services (26:25)
-
StartAppSource Offer Definition and Listing Optimization Best Practices
-
StartIdentification of Strategies to Increase Customer Success, Accelerate Deployment (If Applicable) and Increase Delivery Efficiency
-
StartPrepare Credibility and Proof Points
-
StartIdentify Next Best Offer For Upsell, Cross Sell Post Offer Purchase
-
StartHow to Build a Dynamics Practice Playbook
-
StartAction Plan Development
-
StartOutcome Review and Measure
-
StartCourse Evaluation / Assessment