Cloud Offer Development, Packaging and Pricing Strategy Program

Helping You Transform to a SaaS Business Model

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Cloud adoption and changing buying behavior have disrupted the traditional customer acquisition process. Demand for cloud business solutions is growing exponentially, but few technology providers have adequately adjusted the way they package, price, offer and deploy their solutions. Capitalizing on new cloud market opportunities requires that we more effectively respond to and meet a new set of buyer expectations.

Deep customer knowledge and domain expertise in addition to rapid deployment and risk reduction is replacing functional breadth as the new differentiators. In a cloud world customers want choice, to get up and running quickly, to pay as they go, and want the solution to meet their unique business needs-out of the box. A tall order indeed. Traditional time and materials project and services pricing is no longer the most effective nor profitable pricing model. Moving to a SaaS model requires more than an investment in cloud solutions and technology, it requires re-thinking what we sell, how we sell and market, how we deliver solutions and extract value.

A more packaged, repeatable and recurring revenue focused strategy will accelerate the customer acquisition process, reduce costs and drive an increase in revenue and margins. Neural Impact is excited to help your organization define a more packaged and repeatable product and service offering strategy.

Your Instructor

Sharka Chobot
Sharka Chobot

Sharka Chobot is the creator of the CRM product category, a professor of marketing and behavioral science and the Chief Transformation Officer at Neural Impact. Sharka applies the latest advances in neuroscience to help Microsoft partners around the globe optimize their product strategies and accelerate their customer acquisition processes.

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Course Curriculum

  Packaging and Pricing Course
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

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