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Sales Engagement Masterclass - Oct. 2025
Program Overview
Welcome!
Session #1: Leveraging the neuro-science of decision making to Establish Relevance
Sales Engagement Masterclass
Playbook: Leveraging Neuroscience of Buyer Behavior to Your Advantage
Recording - Session 1 (99:34)
Project Alignment Summary
Session 1 Summary Notes
Session #2: Driving Project Clarity - Enhancing Discovery & Disclosure
Sales Training Masterclass Session 2 - - Slide Deck -Engaging the Technical Decision Maker
Session 2 - Whiteboarding and TDM Positioning Exercises
Recording - Session 2 (93:23)
Editable Whiteboard
Session 2 Summary Notes
Session #3: Building a Business Case & Creating Urgency in an AI First World
Recording - Session 3
Sales Training Masterclass - Session 3 Slides
Editable Project Impact Summary for Session #3 Assignment
Editable Project Impact Summary & Objection Handling - Session 3
Session 3 Summary Notes
Session #4: Overcoming Objections - Removing Emotional Blockers
Recording - Session 4
Sales Training Masterclass - Session 4 slides - Demo Planning & Winning Proposal
Playbook: Leveraging Neuroscience of Buyer Behavior to Your Advantage
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