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C2 High Volume Program: Accelerate and scale your SMB-focused Dynamics 365 practice
Introduction to the Dynamics high-volume acceleration program
Welcome & Introduction
Meet Your Facilitators
12 Week Program Overview
Dynamics 365 high-volume acceleration guide for SMB
Overview of the eight capabilities needed to accelerate volume and scale
Coop claims for program fee
IMPORTANT FIRST EXERCISE: Benchmark ROI
Benchmark your current state before you start this program! You want to be able to measure your success!
Dynamics 365 high-volume acceleration guide for SMB
Week 1: Differentiation, Industry Vertical Focus and Specialization
Week 1 session introduction
Week 1 Homework, Implementation Action and Related Resources
Industry competitiveness assessment: online tool
Industry selling insights guide
Value proposition generator tool
Focusing on a specialization or industry (video)
Buyer persona engagement: one size does not fit all: webinar
Taking the risk out of creating new cloud solutions
How to avoid 60 percent of your prospects bouncing within 10 seconds
Buyer persona marketing, buyer journey, and content nurture calendar
Industry Landing Page Guide
Session 2: SaaS Model - Packaging & Pricing SMB Offers
Introduction to this week's packaging and pricing topic
Session 2 - Recording & Powerpoint Slides (77:17)
Session 2 Homework Implementation Action & Related Resources
Pricing Landing Page Psychology Guide
Package Pricing: SaaS Model Worksheets
Pricing Transparency Draft Powerpoint packages
Cloud solution packaging and pricing guide
Moving GP/NAV on-premises customers to the cloud proactively
Packaging and pricing your offers: webinar (20 min)
On prem to saas financial worksheets and models in excel
Session 3: Accelerating and Scaling Delivery & Fast-Tracking Time to Value for Customers
Intro to this week's session: Fast-tracking time to value: introduction
Fast-tracking time to value: webinar
Week 3 Implementation Actions
Session 4: Lead Generation & Digital Marketing Best Practices
Website engagement self-assessment tool
Commercial marketplace marketing best-practices guide
Generating demand: webinar
Digital emotional engagement guide
Ten steps to launch a new Business Central solution
Buyer persona profile generator: online tool
Go to market and close deals guide
Digital selling: social and blogs
Generating demand: introduction
Generating demand: webinar
Session 5 - Automating Sales & Shortening Time to Value w Video
Buying Journey Video Map
Video Case Study Questions
Video Best Practices Guide
Video Strategy Content Calendar
Video Process Checklist
Why Buy The Solution Offer Differentiation Video Topic Guide
Why Us Differentiation Video Topic Guide
Thought Leadership Video Topic Guide
Session 6: Accelerated Sales Motion, Closing More Deals, Fast
Session 6 - Recording & Slides (76:00)
Accelerated (volume) sales engagement guide
Emotional sales discovery guide
Accelerated (volume) sales process
Depth (value) sales engagement guide
Accelerating virtual sales cycles: introduction
Close deals remotely: Part 1
Good and bad sales role-play example
Homework / Implementation Actions
Driving growth through leveraging partnerships
Benchmark and assess your current customer acquisition capability
Driving scale and growth: introduction
Scaling your Dynamics practice: webinar
P2P Financial models
Create videos easily: accelerated remote selling
Seller offer battle-card summary development tool
Increasing customer lifetime value
Driving customer lifetime value: introduction
Customer lifetime value: webinar
Optimize and grow guide
Program Feedback Survey
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Buyer persona marketing, buyer journey, and content nurture calendar
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